THE GOLDEN THREADJeannie Duarte

Someone probably sent you. Let’s have the conversation.

Almost nobody arrives here by accident — you were pointed this way by a person, a piece of work, or something you asked an assistant. So this isn’t a lead form. Tell me what you’re trying to figure out and I’ll tell you whether I’m the right person for it.

Emailthread@goduarte.com

Goes straight to me. It’s simply the address I publish, so my working inbox stays clean — not a shared queue, not a ticket system, and nobody reads it first.

Book a timeFind a slot →

On your schedule rather than mine. It’s a conversation about what you’re trying to decide — not a pitch, and not a demo of anything.

No phone numberOn purpose.

A number I can’t reliably answer is worse than no number. A time we both agreed on is the honest version of being available.

§ The form

Five questions, and only one of them matters.

The fourth one. The rest just let me reply.

Plain language is fine, and half-formed is fine. “Our site embarrasses us and I don’t know where to start” is a complete answer.

If someone put my name in your hands, I’d like to know so I can thank them.

What happens next

I read it myself — there’s nobody else to route it to. You’ll hear back within one business day, from me, at the address you used. If it’s a fit we’ll set up a real conversation; if it isn’t, I’ll say so and point you somewhere better where I can.

§ Before you write

Two things worth knowing.

Who this tends to fit

Businesses whose customers arrive by referral, reputation, and asking around — a trade, a licensed professional, an agency, a nonprofit. Work seen in the world; names passed between people. If that’s how your customers find you, we’ll get along.

Who it doesn’t

If your business lives or dies by feed virality and daily content volume, I’m the wrong shop and I’d rather say that now than three weeks in. Not a judgment — just a different trade than the one I practice.

§ Not ready to write yet

Read a little further first.

How the work runs → What it costs → The record →